When you're preparing for a political campaign it is imperative to understand the overall structure and theory of electoral campaigns in order to organize effectively. When it comes to winning elections, all voters are not created equal. Political campaigns are designed to change the behavior of the voter. At Holland Group PR, our goal is to assist our clients in identifying the persuadable and mobilizable voters. From canvassing, crafting compelling messaging to creative production, we assist first-time candidates looking to build their first campaign website, to veteran politicians looking for sophisticated voter insights.